What does the future of mass communication hold?
I think that technology will continue to expand and will make an even greater impact on mass communication. I also think that with these advancements, many of the newspapers, magazine, and publishing companies will have to change the way they reach their audiences. Now that most companies are going paperless and utilizing online websites, advertisement and marketing techniques will change. Social media sites will start gearing more towards advertising and promotions to connect with consumers. I also think that a lot of smaller start- up companies will be successful without having to spend billions on advertisements because most people see ads on the internet as opposed to television.
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